Problem: Cascade Designs’ trade show displays must reinforce Cascade’s reputation as an industry leading innovator; while minimizing drayage, waste and expense. Solution: Balance the use of technology and lifestyle information; comply with brand guidelines; Simplify structures. Role: Design Manager / Art Director for Cascade Designs.
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Problem: Simplify the selection process of Platypus global packaging, protect product and communicate cleanliness. Solution: Simplify and highlight product benefits story. Seal product in clamshell. Show only differentiating features through window. Role: Design Manager for Cascade Designs working with in-house Graphic Designer.
(2 of 7)
Problem: Co-branded retail display must communicate MSR’s revolutionary technology, while complying with REI in-store brand guidelines. Solution: Simplify complex benefit story to a 5-second read; work closely with REI’s merchandising department. Role: Design Manager for Cascade Designs working with REI’s creative department and in-house Graphic Designer.
(3 of 7)
Problem: Refresh MSR global stove packaging and communicate MSR’s continued legacy of technical leadership. Solution: Create a unique color coded form factor; artfully highlight the product and features. Distinguish each model from the other in as few words as possible. Role: Creative Manager for Cascade Designs working with Interbrand.
(4 of 7)
Problem: Thermarest retail fixture - Maintain category leadership; communicate new technology; simplify selection process; respect modest budget. Solution: Modular, color-coded signage; Color-coded packaging and customer focused “usemode” iconography all combine to quickly inform consumer. Role: Design Manager working with in-house Graphic Designer.
(5 of 7)
Problem: Update SealLine global packaging to reflect the leadership role the brand has held in this category. Solve customer / packaging access issues. Solution: New package form satisfies dealer and manufacturer requirements; product photography communicates brand archetype and category leadership; color coding simplifies shopping process. Role: Design Manager for Cascade Designs working with Interbrand.
(6 of 7)
Problem: Turn an old hearse into a life affirming, kinetic inspiration and dance studio - capable of driving itself to the Nevada desert. Solution: Concept communicates the finite amount of time we have for life and therefore calls forth the irreverent disregard of the inevitable. Constructed using whatever materials we could find and whatever skills we had at our disposal. Role: Designer / Model Maker / Builder.
(7 of 7)
