"Matt is a terrific resource who is able to manage the balance between creative processes and the needs of the business. He is very effective at managing the diverse inputs that come from the business side of the house and translating that into creative direction. While at Cascade Designs, Matt's department consistently produced extremely high quality work under tight deadlines and tight budgets." - Ken Meidell, Vice President, Outdoor Group, Cascade Designs
Goal:
Contribute to the bottom line and cultivate an atmosphere where
creative expression can thrive.
Motivate team members by acknowledging them for their unique
contributions, and skillfully steering their efforts toward the ultimate goal.
Methodology:
Focus on the continual refinement of the team process.
Organize creative practices, keeping the project on target for
success and providing tangible creative freedom.
Standardize project management processes to allow creativity
without being mired in details.
Style:
Lead individuals of varying abilities to consistently produce
their best work by balancing expectations for compliance, sharing decision-making,and respecting the autonomy of a team or
team member.
Motivate creatives - as much of an art as the art we create.
