SITUATION TrueBlue had just rebranded its long-standing LaborReady, CLP and Spartan brands as PeopleReady. The new brand website needed to deliver the functionality of a temp-staffing giant, and the convenience and functionality that hiring managers and gig-laborers were coming to expect. It also needed to assure shareholders that this rebrand was a step in the right direction.
CONTRIBUTION As TrueBlue’s Creative Director, I served as the visual brand language steward between the design agency developing this site and internal creative resources.
RESULTS The PeopleReady site was successfully launched with inspiring functionality and a UI aesthetic that complimented the newly minted brand guidelines.
SITUATION TrueBlue’s website had historically been an investor relations portal. They now needed a website that represented the company’s range of staffing services not only to investors but also to customers and employees.
CONTRIBUTION Working with internal and external UI/UX resources, I led the creative development of several iterations of this new site.
RESULTS A web development agency specializing in investor relations websites was employed to provide the final solution. They based their solution on TrueBlue’s design assets and best practices.
SITUATION Moving from a long-standing sales rep and key account selling model, Cascade Designs was now moving toward selling directly to consumers via their web presence.
CONTRIBUTION Working as Creative Services Manager, I supported the new digital manager in his goal of developing a web presence that presented all the Cascade sub-brands with a familial link back to the Cascade parent brand, while providing stand-alone value propositions and best practices in direct selling functionality.
RESULTS The salesforce was streamlined with the best-of-the-best remaining and the new sites were successfully launched, bringing Cascade into alignment with current, direct-to-consumer selling practices.
SITUATION Snohomish County needed a new quintessentially Northwest website for their Sno-Isle library branches. They wanted a UI that fixed their messaging hierarchy problems and invited users to come and explore. The site also needed to provide robust search functionality with an easy-to-use interface.
CONTRIBUTION As Web Designer, I provided them with several concepts for site architecture. Once they chose the best functional approach, I moved to design. They had me visit some of their libraries to see the colors and textures that their interior designer had chosen. I had fun blending texture color and 3D effects into a design that solved their information hierarchy problems and gave them a workable skin to apply their robust search engine.
RESULTS Sno-Isle got a website that aesthetically pleased the marketing team, worked well for their back-end programmers, and provided their members with a fun, friendly and informative experience.
SITUATION Emergency Communications Professional Dave Lovrak started an educational lecturing company and needed a new web presence.
CONTRIBUTION Starting with a mini Brand Gravity session, I discovered Dave’s deepest motivations for going into this business and his hopes for his customers. I conducted competitive research and then outlined the navigation and content for his site. Dave is a great writer. I helped him edit, based on the Brand Gravity work. I designed the website in Squarespace.
RESULTS Dave successfully launched his business and his bookings are filling his calendar. He has received many compliments on his website.
SITUATION Joe Berg just left a large insurance benefits company to go back into business for himself and with his partner Kirk.
CONTRIBUTION Starting with a mini Brand Gravity session, I discovered Joe and Kirk’s deepest motivations for going into business for themselves and their hopes for their customers. I conducted competitive research and then outlined the navigation and content for their site. I wrote much of the content of the site and designed it in Squarespace.
RESULTS Berg-Andonian has successfully launched their business and has never looked back.
Dotti Gallagher Consulting
SITUATION Dotti Gallagher was branching out with her own marketing consulting business and needed a well-organized presentation of her vast experience and capabilities.
CONTRIBUTION Working with Dotti’s excellent content, I provided her with a quick and effective website solution that allows potential clients to easily explore and connect.
RESULTS Dotti’s site has performed well for her, and she is very busy today.
Joe Yelverton Photography
SITUATION Alaskan photographer Joe Yelverton needed an online platform to share his recent work to attract grant money and gallery opportunities.
CONTRIBUTION I helped edit the content and curate the images as I built the website.
RESULTS Joe continues to secure new funding for projects and is showing his work regularly.